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Tru Financial Group

As independent advisors, we have the freedom to work with a variety of companies, choosing the right products and concepts to best suit your needs.

Latest News from Tru Financial Group

What Is Participating Whole Life Insurance?

Participating whole life insurance is a permanent policy that does more than protect your family — it builds cash value and pays dividends over time. Learn how it works, who it's for, and how it compares to other types of life insurance.

What Is Life Insurance and How Does It Work?

Life insurance doesn’t have to be confusing. Learn how it works, the difference between term and permanent coverage, and how to decide how much protection your family may need.

Tax Lines to Look Out For on Your 2025 Canadian Tax Return

The 2025 tax year brings a lower federal tax rate, higher contribution limits, and several eliminated credits. From the new Canada Disability Benefit to changes in CPP2 and capital gains rules, here are the key lines to watch when filing your 2025 Canadian tax return.