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Tru Financial Group

As independent advisors, we have the freedom to work with a variety of companies, choosing the right products and concepts to best suit your needs.

Latest News from Tru Financial Group

You Just Inherited Money: What to Do First

Coming into an inheritance can feel like a gift and a weight at the same time. Before you make any big moves, take a breath. Here is a calm, step-by-step look at what to do first with money you inherit in Canada, from taxes to smart next steps.

Financial Checklist for New Parents in Canada

A new baby changes everything, including your money. Between sleepless nights and tiny socks, a few financial steps can help protect your growing family. Here is a simple checklist of what to set up, update, and start when a baby joins your home.

What Is Participating Whole Life Insurance?

Participating whole life insurance is a permanent policy that does more than protect your family — it builds cash value and pays dividends over time. Learn how it works, who it's for, and how it compares to other types of life insurance.